Feel confident. Stay safe online.
Discover how to get more from your Apple devices, recognise online scams and use technology with greater confidence.
Learn more. Stay safer. Feel confident.
The Academy
Discover how to get more from your iPhone, iPad, Mac and Apple Watch, whether you're just getting started or looking to build your confidence. Explore helpful guides, easy-to-follow tutorials and practical advice to help you stay safer online. Learn at your own pace, with a friendly UK team here when you need us.
7 days free · Card required · Your chosen membership starts automatically unless you cancel before your trial ends.
Your Academy Membership
Try The Academy free for 7 days
Monthly Membership
per month after your free week
£15
Annual Membership
per year after your free week
£119
The Academy is for you
Discover what your tech can do for you.
From everyday tasks to work and business, discover useful Apple features and tools that help you get more from the devices you already own.
Keep learning. Stay up to date.
Discover new Apple features, explore the latest updates and learn useful tips to make everyday technology work better for you.
Why join The Academy?
Whether you want to discover new things on your Apple devices, keep up with changing technology or feel safer online, The Academy gives you the knowledge and support to do more with confidence.
Get more from your Apple devices
Discover useful features, tips and practical guides for your iPhone, iPad, Mac and Apple Watch.
Stay safer online
Learn how to recognise scams, protect your information and keep up with the latest online threats.
Learn at your own pace
Explore short guides, video tutorials and recorded classes whenever it suits you.
Help when you need it
Find answers to your questions, with guidance and support from the real UK team behind The Academy.
Be part of a friendly community
Coming Soon! Connect with other members, share interests and enjoy conversations as our community grows.
What's included in your membership
Helpful Apple guides and step-by-step tutorials
Video learning and recorded classes
Safety & Scam Protection guides and updates
Answers to your technology questions
New learning content and practical advice added regularly
Common questions
Can I try the Academy for free?
Yes. You can explore The Academy with a seven-day free trial. You'll need to enter your payment details when registering, but you won't be charged during your trial. Your chosen membership will start automatically when the trial ends unless you cancel beforehand.
What do I get with paid membership?
Your membership gives you access to our Apple learning guides, tutorials and online safety resources. We're continually developing The Academy, with more learning content, activities and features being introduced over time.
Can I cancel my membership?
Yes. You can manage or cancel your membership through your Academy account. If you cancel, you'll retain access until the end of your current trial or paid membership period. Your subscription won't renew after that.
Do I need to be experienced with Apple technology?
Not at all. Whether you've recently bought your first iPhone or have been using Apple devices for years, you'll find useful information to help you discover more and make the most of your technology.
Can I get help if I have a question?
Yes. The Academy is backed by the team behind the iT Store in the UK. You can explore our learning resources and use the available help options to find answers to your questions.